It’s so easy to get caught up with your social media, when you sit down to do some posting, you get carried away checking out what everyone else is up to on Facebook and Twitter, and then you wonder what you achieved in the last 3 hours!
I’d love to share my favorite time saving tips with you for your social media.
1) Pick your platforms:
How many Social media platforms are you using currently? Which ones serve your business best?
2) Plan your social media calendar:
Use checklists or planners to think ahead about monthly themes you can use for posts and conversation topics, thing about the following:
Seasons: How could your business tie in with seasons of the year?
Celebrations: Which celebrations are relevant to your business, eg Christmas, Easter….
National awareness days: Research relevant days and add them to your calendar
Routines: What routines can you create that your target audience will remember you for?
(e.g on Twitter – Follow Friday, Silent Sunday)
Could you create a special day for your followers each week?
National Press: What are the hot topics in the news this week, share them & get people debating them on YOUR page.
We’re going to be creating our own social media calendars at our next Empower session or join our Empower group to receive printable’s and further support
3) Scheduling Posts:
Depending on how many social media methods you prefer to use for your business, there are various different options for scheduling.
Why Schedule? – How often you get caught up in conversations on Facebook that don’t benefit your business?
Scheduling posts will make sure that your time is focused, and effective in sharing your business messages without getting lost in the noise of other feeds. Scheduling software includes: Hootsuite, Tweet Deck, Buffer, Social Oomph, Tweepi, Social Flow, Sprout Social…
NB: When scheduling to your Facebook ‘fan page’. It is recommended that you do this within Facebook itself for the best reach, as some schedulers interfere with this. This is a topic in itself, please do connect with me for more info/training on scheduling specifically.
4) Sharing & Engaging:
Make sure that your content is engaging. (Further information and workshops available on this)
If you are purely pumping out content that people aren’t engaging with, then this isn’t the best use of your time. Instead, build up to creating great posts that create a reaction from your followers.
Think about when it may be relevant for you to share other people’s posts on facebook, or to Retweet useful content from others? This shows you are reading others posts, and supporting them, think about the law of reciprocity. You may also find articles useful for your own audience that are worth sharing. – Think about affiliate opportunities here too.
Notice what’s working and what’s not – Google Analytics, Facebook insights, Clout scoring, Hootsuite analytics are all different types of useful tools to do use.
6) Role modelling
Who is achieving the results you want to see on social media, what are they doing well? What posts are creating lots of conversation and interest?
7) Repeat – File with subject dividers, file on the computer with content to use again next year
If you would like to know more, or looking for specific help with your social media, contact me directly, or check out our Empower group for regular modules to help push your business forward, interviews and a members only forum to share knowledge and ideas.